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Financial Brand Takeaways: 3 Steps for Building an Enduring Brand

Have you experienced the magic of Disney World or Disneyland first hand? If you have, do you remember how magical of…

80.7% Increased Enrollment for AEP 2019 with Modeling

During the Medicare Annual Election Period (AEP), Medicare marketers only have a short window of time to enroll the majority of…

Reputation Management: Responding to Negative Social Media Reviews

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

Mega Marketing Trends and Online Strategies in Lending (Webinar Recap)

Our recent webinar featured David Funsten, SourceLink’s VP of Financial Services Strategy, and Sarah Fonseca Gray, Path Interactive’s Group Director of…

Four takeaways from the 12th Annual Medicare Marketing & Sales Summit: RISE Health

Our healthcare team is back from another great Medicare Marketing conference, the 12th Annual Medicare Marketing & Sales Summit. There was…

IEN 2019: “Case Study: Marketing to Caregivers” Slides Now Available

An area of untapped potential among Medicare marketers is marketing to caregivers. Over 39% of U.S. adults are caregivers and they…

Mortgage Lending In A Challenging Market

With the Federal government increasing lending rates four times in 2018, mortgage lending has slowed down considerably as compared to prior…

A word from Michael Coppola, Path Interactive CEO: Path Interactive Joins SourceLink

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management agency. This strategic partnership…

Stronger Together: SourceLink and Path Interactive

I’m excited about what the acquisition of Path Interactive, the highly respected New York digital agency, means for our clients. The…

Are you getting your fair share of USPS incentives?

Each year the USPS provides several promotions and incentives for mailers to utilize new technology for their First-Class and Marketing Mail. …

2019 Postal Rates Are Here

The Postal Regulatory Commission (PRC) has approved the Postal Service’s planned 2019 rate change for its Market Dominant Products. This once…

2019 Proposed USPS Postal Rates

The USPS just submitted the proposed prices for 2019 to the Postal Regulatory Commission for approval. If approved, they would go…

FiSCA 2018: "Marketing Installment Loans Update" Slides Now Available

The slides are now available from VP of Financial Services Strategy, David Funsten’s October 6th, Financial Service Centers of America (FiSCA)…

8 EASY improvements to customer statements and a bonus

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

Your AEP "Plan B"

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

Six Questions You Need to be Asking Before AEP Begins

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

Importance of Marketing to Caregivers of Medicare-Eligibles

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

Informed Delivery for Mailers – Five Things We Learned

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

Neuromarketing at the Financial Brand

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

Story Telling and Branding: Like Peanut Butter and Jelly

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

The HELOC opportunity – What Banks and Credit Unions can do When Loan Growth Stagnates

What can Banks and Credit Unions do When Loan Growth Stagnates? Equity lending is on the rise.  With the steady rise…

The Best Prospects are Right Under Your Nose

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching…

What are 2018 Postage Costs? The Cost of a Stamp and Other Postal Updates

The 2018 USPS Postal Rates have been finalized. Here are some highlights of the increases and other rates, and you can…

3 Strategies for Reaching Millennials in Marketing

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

Artificial Intelligence – More Than The Rise Of The Machines

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to…

Can You Predict Personality In Marketing?

The Importance of Behavioral and Predictive Analytics The amount companies spend on digital ads is expected to grow to as much…

Linking Mobile and Digital Technology to Print

Linking Mobile and Digital Technology to Print In an age where the consumer is inundated with email and constantly glued to…

Proposed 2018 USPS Postage Costs

Potential Postage Rates for 2018 – Letters and Packages The USPS has announced the proposed postage rates for 2018. The proposed…

Tips On Reducing The Costs For Producing Customer Statements

Cows and bank statements have a lot in common. Bear with me. Say you own a restaurant and need a gallon…

Color Statements: A Kaleidoscope of Opportunity for Banks

5 Way Using Color Statements Can Improve The Customer Experience We all remember playing with kaleidoscopes as kids, right? Turning and…

The Link Between Emotions and Marketing Success

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

The Role Data, Personalization and the Customer Experience Have in Medicare Marketing

Our team recently returned from the Health Plan Consumer Experience & Retention Summit, and I was thoroughly impressed with the core…

5 Landing Page Tactics to Boost Conversion Rates

When you use Landing Pages that are tailored for each channel, you’re delivering the most relevant message to keep the prospects…

What’s working and what’s not in installment lending

With 138 million people that are financially challenged in the US, the need for responsible installment lending is more prevalent than…

3 Basic Steps to Improving Your Quality Score for Google AdWords

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

Medicare Marketing Tips for Reaching the Growing Senior Market

I came across an interesting article from Entrepreneur.com called “5 Ways New Companies Are Capturing the Growing Senior Market” that provided…

4 Steps to Identifying and Addressing Conversion Leaks in your Marketing

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

Five Reasons Why Landing Pages Matter in Financial Services Marketing

We can all agree that increased customer acquisition is a core goal of marketing in Financial Services. With more and more…

How Large Healthcare Insurers may Impact Medicare Advantage Marketers

I ran across a good article from Modern Healthcare about what is happening with the large insurance companies as they are…

Shopping and Switching Behavior for Dual-Eligible and Age-In Populations in Medicare

Everything is quite busy right now with everyone getting ready for the Annual Election Period (AEP) for Medicare. But here are…

The Impact of Creative on Seniors Aging into Medicare – Medicare Advantage Marketing Tips

I recently read a Competiscan report on consumer insights to Medicare Advantage plans direct mail pieces. It highlighted the various approaches…

3 Reasons Major Mailers Should Offer Mail Tracking to Their Clients

Working for a direct marketing firm, I may be a bit biased when I say that every major mailer should offer…

Adding Augmented Reality and Virtual Reality to Direct Mail

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

Highlights of the DMA Response Report – Direct Marketing Strategies and Tips

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding

At the 2017 Financial Brand Forum, there were quite a few presentations that focused on attribution and optimizing the bank’s media…

How to Overcome the 3 Biggest Customer Experience Disconnects in Bank Marketing

Another great presentation at this year’s Financial Brand Forum was on integrating digital marketing alongside the objective of enhancing customer experience….

Bank New Customer Acquisition Strategies – Customer Experience Marketing in Financial Services

One of the highlights from this year’s Financial Brand Forum was a presentation by Jim Dellavila on what makes a customer…

Mail Tracking Then and Now

Advancements in Mail Tracking Over the Years Twenty years ago, the online world was a lot different. In fact, not everyone…

Five Rookie Mistakes That Can Cost Mailers Big Time

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if…

Getting Started with Digital Marketing

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

Consumer Finance Marketing Tips – Five Key Trends from CFSA

Our team recently returned from the Community Financial Services Association (CFSA) Annual Meeting and had a lot of great takeaways from…

Building an AEP Plan Based on Predictive Modeling

Hopefully you’ve already read our companion piece “How Predictive Modeling Works for Medicare Marketing,” but if you haven’t had the chance…

How Predictive Modeling Works for Medicare Marketing

“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker…

What Innovators Obsess About – Five Takeaways from the AFSA Vehicle Finance Conference

This year’s AFSA Vehicle Finance Conference was filled with great information, and a lot of insight on upcoming lending regulations. The…

Postal Savings and Keeping Your Mail From Falling into a Black Hole

We can all agree that it is important to take advantage of postage savings, however, it always seems that your mail…

Ways to Win Back Old Customers

Winning back old customers is like reconnecting with an old buddy from college 15 years ago.  Either you’re right back to…

Loading the Dice: Examples of Predictive Modeling

In our companion post “Understanding the Basics of Predictive Modeling,” we reviewed the basics of modeling, and the principles of how you…

Understanding the Basics of Predictive Modeling

In marketing, terms like “Modeling,” “Predictive Analytics” and “Profiling and Segmentation” get thrown around a lot, and sometimes these terms aren’t…

How Often Should You Run a Digital Marketing Campaign?

We are often asked: “”How often should I run a digital marketing campaign?” and “How long should a digital campaign run?”…

Marketing Preferences Survey – American Bankers Association Bank Marketing Conference

Our team recently returned from the American Banker’s Association (ABA) Bank Marketing Conference. In addition to networking with bank marketers from…

2017 USPS Postage Prices Announced – Price of a Stamp and more

From a USPS News Release; highlights called out in bold: The United States Postal Service today filed notice with the Postal Regulatory…

Matrix Approach to Prospect Selection

Revenue and acquisition costs are important aspects of a direct marketing campaign. Sending promotional materials to fewer people who are more…

8 Ways Secure Destruction can Save you Time and Money

Dealing with returned mail is a pain. You have to take back the mail, figure out why it was returned, update…

Your "Plan B" for AEP

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

Fifteen Ways for Your Mail to Communicate with You

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

Better Marketing Through Segmentation and Cluster Data Analytics

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

8 EASY improvements to customer statements

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

Six Important Questions You Need to be Asking Before AEP Begins

Oh wow! How is it possible that AEP starts in one month! Time sure does fly and I am sure you…

"Pre-targeting" for Better Email and Direct Mail Communications

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

Digital Marketing Lessons from Pokémon Go

The latest rage taking over the nation is a mobile app called Pokémon Go. If you don’t already know about it,…

What can Banks and Credit Unions do When Loan Growth Stagnates?

The September 10th issue of American Banker reported that regional bank executives are seeing loan growth decline, if not totally stagnate. Why is…

What 2016 Postal reform means to postage prices and the USPS future

Last week, House Oversight and Government Reform Committee Chairman Jason Chaffetz (R-UT), Ranking Member Elijah E. Cummings (D-MD), Reps. Mark Meadows (R-NC),…

How much does a mailing list cost?

Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got…

Reaching Millennials in Banking – Lessons from the Financial Brand Forum

Described as the “Every Way Generation” at this year’s Financial Brand conference, millennials are the best new customers.  This segment has…

What does Valentines Day have to do with member retention?

3 Steps to Finding the Love February 14, 2017 is the last day that a Medicare Advantage member can dis-enroll from…

What is Customer Experience Marketing and how can it work for you?

Customer Experience excellence (I’ll use the term CX from here forward to save your eyes) requires a well-coordinated ecosystem of member-facing…

What are 2016 Postage Rates? Plus an Exigency Decrease

The new USPS rates go into effect on Sunday, January 17th. Here’s how it impacts your mailings. Here’s the good, the…

New Postal Prices for 2016 – Postal Rates to Decrease!

It’s seldom we get to announce genuinely good news about postage prices, so I’m thrilled to do so! In January 2014,…

Ramping up Medicare Member Engagement and Retention in Nashville

I just returned from the 9th Annual Medicare Marketing & Sales Summit, where I had the opportunity to not only attend…

Takeaways from CFSA 2016 – Consumer Finance News and Strategies

Our team just got back from the 2016 CFSA conference in Nassau, Bahamas (I know, really rough location this year), and…

Trends in Medicare Advantage Marketing & Sales from the Experts

I just got back from the World Congress 2016 Medicare Marketing and Sales Summit in Orlando and what a great place…

5 EASY ways you can be saving on postage

When I talk to customers in initial meetings, I often ask, “What is the biggest cost of producing your statements?” Invariably…

Targeted Digital Marketing – Where Digital Meets Direct

So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition…

Bill Murray and Mixing Business with…Measure

You’ve all heard of not mixing business with pleasure. I found a new mantra for Medicare marketers, mixing business with “Measure!”…

AEP Is Over… Now What? The ARCA Approach

You made it! Another AEP is in the books and it is time to take a deep breath and… start again….

Four Tips for Successful Member Acquisition

It’s impossible to overestimate the importance for healthcare companies of having an effective Medicare Advantage member acquisition program in place. Here…

BIG Data’s Cousin – “Little Data”

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

Postal Prices Scheduled to Decrease – Here’s the News

On USPS Postal Explorer last week, the USPS posted rate sheets for a possible decrease in Postal Rates that could come…

How to Meet Growth Targets? Proactive Customer Engagement!

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

Five Things Your Customers Expect From Their Statements

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

What are 2016 Postage Rates? Plus an Exigency Decrease

The new USPS rates go into effect on Sunday, January 17th. Here’s how it impacts your mailings. Here’s the good, the…

The Five Things Consumer Finance Lenders Need to be Doing in 2016

I’ve been in this business working with finance lenders for the past 21 years (don’t judge, I’m still a spring chicken…

Can you be “Merciless” and yet “Pleasant” in your Communication with Medicare Advantage Members?

While attending a football game a couple of weeks ago, I noticed the irony of two players names who were standing…

Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

Marketing Trends for 2016 – Trend 9: Direct Marketing Spend Roars Back

For decades, direct mail was the workhorse of direct marketing, and as technology advanced, marketers migrated to far less expensive contact…

Marketing Trends for 2016 – Trend 8: Next Level “Test and Learn” Methodologies

Another thing that we’ve seen is the need to “test and learn” not only creative treatments, but data sets, modeling variables,…

Marketing Trends for 2016 – Trend 7: Online Media Continues to Become More Targeted, and Potentially More Expensive

Many people think of banner ads, social media, mobile messaging and SMS as broadcast mediums, when in fact, they are becoming…

Marketing Trends for 2016 – Trend 6: More Sophisticated Channel Integration

Every year, we spend a lot of time analyzing DMA statistics and other industry data. The biggest trend I see that…

Marketing Trends for 2016 – Trend 5: Content-Rich Experiences

If you shop online, you will note the many new and different ways that products are curated to you as a…

Ten Trends That Will Define Marketing in 2016

As part of our yearly series, “Ten Trends to Define Marketing,” we have invited three SourceLink guest authors from different areas…

Marketing Trends for 2016 – Trend 4: Location-Based Marketing Gains Sophistication and Wearables Push this Trend

I wrote about this some last year, but since the Apple Watch is now available, marketers will be figuring out ways…

Marketing Trends for 2016 – Trend 3: One-to-One Engagement Becomes a Reality for Small to Medium-Sized Businesses

Customers increasingly are interacting with brands across channels – from store to web and across social and mobile platforms. In 2014,…

Marketing Trends for 2016 – Trend 2: The Days of Push-Marketing are Over, as Database-Driven Efforts Knock Down Silos

The days of push-marketing are over! Before you slough this off as old advice, let me acknowledge that I realize the transition…

Marketing Trends for 2016: Trend 1 – The “Data-Rich Environment”

With so many demands on a marketer’s budget as to how, when and where consumers want to be communicated with, business…

Next-Gen Lending- Technology, Data and the “WOW” Factor

I just flew back from the Lend360 show… and boy are my arms tired! Don’t worry, no more bad jokes –…

The Impact of Generations on the Retail Banking Workplace

At this year’s BAI Retail Delivery Conference in Las Vegas, we were greeted with many flashing lights, and flashy marketing strategies…

Zoltar Speaks! Seeing into the future and granting your mailing wishes!

Believe it or not, I ran into two, count em, TWO “Zoltar” fortune telling machines over the weekend – which reminded…

Planning for and Mapping the Customer Journey

A few weeks ago, I attended a webinar about planning for and mapping the customer journey. As both a marketer and a consumer,…

Not Dead Yet: Direct Mail Outperforms Digital Channels by 600%

OK be honest – when someone mentions something about direct mail, your thoughts may often drift off to sleepy images somewhere…

Taking a Better Picture of the Customer Experience

Fresh out of undergrad, one of my first jobs was as an Electronic Banking Field Sales Coordinator.  My role was essentially…

Seven Tips for Medicare Marketing Success and Member Retention

Every year, Medicare marketers have a small window to acquire new members and a full year focused on retaining them! For…

How Simple Survey Data Makes Your Marketing Smarter

One of my favorite bands, Baltimore’s Beach House, have a new album right around the corner, and prior to release, have…

Can Do Customer Centricity – Mapping the Customer Journey with Data

Read the companion post from yesterday here. I just returned from a speaking engagement on the topic: “How Data Drives Customer…

How Data Drives Customer Engagement That Works – Lessons from the PIMA Mid-Year Meeting

I was fortunate enough to be one of the speakers at the recent PIMA Mid-Year Meeting held in beautifully scenic Stowe,…

Direct Mail Versus Digital Ads

The Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to study people’s responses…

Postage Prices for 2015 – 2016 Update

This week, the Postal Regulatory Commission issued an order that once the USPS recoups an additional $1.191 billion, the postal exigency surcharge…

What can Banks and Credit Unions do When Loan Growth Stagnates?

The September 10th issue of American Banker reported that regional bank executives are seeing loan growth decline, if not totally stagnate….

Irresistible Direct Mail – Data, Digital and Direct!

“Cutting edge technology makes mail more powerful than ever!” This is the new USPS tagline promoting advancements in printing and mobile…

This is your Brain on Digital… This is your Brain on Direct Mail!

The argument has raged on for many years now, “Digital or direct mail? Direct mail or digital?”  Which is more effective?…

The Future of Mail – Three Great (Practical) Ways to use Augmented Reality

August 1 will mark the launch of the USPS Emerging Technology Promotion (registration began June 15 and goes through September 30)– and…

Top 10 Takeaways from the Retail Banking Financial Brand Forum

My colleagues and I attended the Financial Brand Forum just the other week. As a former banker myself, now on the…

Secret Ingredient for Marketing Success – Profiling, Modeling and Segmentation

I just returned from attending several retail energy and consumer finance conferences where modeling, profiling and segmentation was all the talk…

New USPS 2015 Postage Rates – Prices Approved by USPS

The USPS has approved the proposed price changes that were posed in April by Postal Regulatory Commission. The new rates will…

What’s Better: Modeling, Profiling or Segmentation?

For a comprehensive overview of how modeling, profiling and segmentation work, you should read my companion post here. In my opinion, for…

A Medicare Mixing Bowl: Profiling, Segmentation and Modeling for Medicare Marketers

I hope you had the chance to read my companion post, Three Statisticians, a Rabbit and Medicare Marketing, but if not, I can…

Three Statisticians, a Rabbit and Medicare Marketing

There is an old joke about 3 statisticians who go out hunting together. After a while they spot a solitary rabbit….

News on USPS Mailing Rates for 2015

As you may know, the US Postal Service has proposed new rates for 2015. Behind the scenes, many of the original…

What is Multichannel vs. Omnichannel Marketing?

Unless you’ve been living under a rock or woke up from being cryogenically frozen (I’m looking at you Han Solo), you…

What are 2015 Postal Rates? New Prices Approved

Update: The USPS has approved the proposed price changes that were posed in April by Postal Regulatory Commission. The new rates will…

6 Steps for Making Omni-Channel Marketing a Reality

Please stop by and read my companion article, as well: Omni-Channel Marketing – A Mainstream Reality in 2015? Clearly, successful omni-channel marketing…

Omni-Channel Marketing – A Mainstream Reality in 2015?

We’ve all heard the buzz about “omni-channel” marketing – enabling a seamless and consistent customer experience across all channels and devices…

Five Tips for Creating an Ideal Customer Profile

Don’t get me wrong, developing customer profiles isn’t exactly easy, but here are a few tips that should ease your foray…

Customer Profiling – Your New Secret Weapon

To Know Thy Customer is to Love Thy Customer… I’ve had the good fortune to work with a lot of really…

Three Things Customized Sneakers Can Tell You About Your Marketing

I have about 45 pairs of Nike sneakers. Not kidding. 45. Some friends make fun of this; others find it to…

Proposed 2015 USPS Postal Rates – The New Price of a Stamp and More

New Postal Rates will possibly go into effects as soon as April 26, 2015. Stamp prices will still be .49 per…

Six Marketing Lessons I Learned from Playing Candy Crush

I don’t know about you, but I enjoy killing time playing Candy Crush.  In fact, I’m on level 532 – so…

Hot News in the USPS – 2015 Postage Prices, a New Postmaster General and Seamless Acceptance Updates

The biggest news: I am hearing rumors of a possible postage increase as soon as April 26, 2015.  It could be…

What Does the Super Bowl Have to do with Statements?

It’s official. The New England Patriots and the Seattle Seahawks are in the Super Bowl. After a weekend of amazing (and…

Healthcare Marketers Top 5 New Year’s Resolutions

HAPPY NEW YEAR! And time for the most quickly abandoned part of your year – the New Year’s Resolution. For Healthcare…

Your Retail Energy New Year’s Resolution – REWIND!

Last January I posted a blog directed toward the Retail Energy industry titled “Your New Year’s Resolution – Customer Retention.”  Back just…

What’s the Least Expensive way to Ship Packages? The USPS, FedEx or UPS?

As reported by Consumer Reports over the past week, the US Postal Service is leading the pack as a parcel shipping…

10 Trends to Define Marketing in 2015 – Broadcast Declines Unless it can Harness the Power of Direct Channels and the Second Screen

We’ve reached the final leg of our series “10 Trends to Define marketing in 2015.” To review the previous trends, start at…

How you can Ensure your Postage Dollars are Accounted for

Considering the problems the USPS had last week with their security breach, it seems like a good time to answer some…

10 Trends to Define Marketing in 2015 – Predictive Analytics for BI and the Growth of Native Advertising

Hopefully you’ve had the chance to read some of our other articles about the “Ten Trends to Define Marketing in 2015.”…

10 Trends to Define Marketing in 2015 – Recognition Software and Gamification Bring new Business Opportunities

Over a series of five blog articles, we are going to explore the emerging trends for 2015, and ways to implement…

10 Trends to Define Marketing in 2015 – Permission-based Mobile Marketing and Merging CRM with Social

Over a series of five blog articles, we are going to explore the emerging trends for 2015, and ways to implement…

10 Trends to Define Marketing in 2015

Over a series of five blog articles, we are going to explore the emerging trends for 2015, and ways to implement…

Does your attribution method make sense?

So, Ms. Advertiser, to what medium do you owe your great success?!?? We know that perhaps the greatest aspect of direct…

Proposed 2015 USPS Promotions Calendar

Although it is yet to be finalized, the USPS has rolled out a proposed promotions calendar for 2015. These look to…

2015 Postage Rates News – What to expect

In a release from the US Postal Customer Council, it has been announced that the Governors of the U.S. Postal Service…

All the Cool Kids are Doing it. Statements that is

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

The Marketing Ecosystem – A Rainforest for Marketing ROI

The rainforests are some of the most majestic and fascinating places on earth. Outside of the dangers of getting mauled by…

U2’s Life Event and Apple’s Affinity Marketing

Last week U2 announced the release of their latest album, Songs of Innocence, at Apple’s 2014 Product Launch Day.  More than…

Airplane Food and 7 Ways to Increase Member Retention

How does your airline of choice keep you coming back? Frequent Flyer Miles! Whether it’s a trip to Vegas or a…

The 5Ws of Marketing Still Hold, but Look Very Different in the Age of the Millennial

In my previous post, I explored my daughter’s first trip to college, and how the experience for my generation centered on…

Millennials, Decision-Making and Brand Loyalty

It is interesting to see the impact that technology has had on a generation, and in turn the impact that this…

Cutting Through the Clutter of Disruption

We live in an era of disruption, which is not news to any of us. The Internet and new technologies have…

Customer Data Hygiene: An Unsung Hero of Marketing ROI?

Given that the health and accuracy of customer databases is so critical to the success of our marketing and sales efforts,…

Five Tips "Weird Al" Taught Us About Content and Social Media Marketing

“Weird Al” Yankovic scored his first #1 album in his 30-year career this week. How did a song-spoofing middle-aged nerd (sorry,…

Explaining Direct Marketing to my Eleven Year-Old and Tips you Might be Missing

The other day I was walking around with my son, who is eleven if you didn’t catch that from the title,…

Four Tips for Successful Customer Acquisition

It’s impossible to overestimate the importance of having an effective customer acquisition program in place. Here are four tips to kick…

The “Fear Factor” and Five Ways to Make your Tax Statements Easier

Tax season is approaching! At least for companies sending out tax statements, it’s time to start thinking about whether you should…

With so much digital development going on, why do we still produce so much paper?

A recent Forrester report entitled “Trends 2014: North American Digital Banking” gave an in-depth report on the shifting resources that financial institutions…

Death and Taxes

When Benjamin Franklin said that “In this world, nothing can be said to be certain, except death and taxes,” it was…

Three Acquisition Strategies That Work for Consumer Lenders

When people think of “account acquisition strategies,” they most likely think about the letters they receive in the mail from the…

Is Door Delivery from the USPS a Thing of the Past??

Is Home Delivery From the USPS a Thing of the Past? The House Committee on Oversight and Government Reform passed H.R….

Advanced Analytics and Your Daily Routine

Almost everyone is subject to advanced analytics whether they know it or not.  For avid music listeners this is especially true. …

How to Meet Growth Targets? Survey Says: Proactive Customer Engagement!

Hats off the DNV-GL for organizing another excellent event for the Retail Energy industry; in fact, this happened to be the 25th annual…

The Difference Between Good and Great

Recently, we noticed that we had some water spots on our ceiling in a couple of different places.  Knowing that it…

The USPS Goes All in on Technology!

A coworker dropped by my desk the other day with an interesting new piece from the US Postal Service. This year’s…

10 Bank Marketing Ideas from the Indiana Bankers Association Conference

Hundreds of bankers gathered for Mega 14 Energy sponsored by the Indiana Bankers Association at the end of April 2014.  I…

Are you a Marketing Freak?

I just pre-ordered the new book “Think Like a Freak” by Steven Levitt and Stephen Dubner, the authors of “Freakonomics” and…

Onboarding, Email Strategy and Cross-sell for Bankers

From April 2-4, I had the opportunity to attend the Financial Brand Forum, and there was so much information, I couldn’t…

Onboarding, Email Strategy and Cross-sell for Bankers

From April 2-4, I had the opportunity to attend the Financial Brand Forum, and there was so much information, I couldn’t…

What Branding, Mobile and Social Media means to the Modern Day Banker

From April 2-4, I had the opportunity to attend the Financial Brand Forum and learn from other like-minded marketers, bankers and…

In.no.va.tion – How you Spell Success in Non-Profit Marketing

If you look up the word innovation in the Merriam Webster online dictionary, its definition is as follows- “the introduction of something…

What Does Spider Man Have to do with the Future of the Post Office??

At the Opening Keynote address Postmaster General, Pat Donahoe, was joined by Spider-Man & other USPS officers to announce that the…

Mixing Business with…Measure

You’ve all heard of not mixing business with pleasure. Trust me, I lived by this mantra at last week’s Medicare Marketing…

Three ways data-based marketing is seamlessly integrated into your daily life, and how you can harness it

Last night I was watching the Netflix series “Orange is the New Black.” For weeks, this show has been popping up…

My Recap of the National Postal Forum – The Future of Mail and More

Saturday, March 15 Arrived at the National Postal Forum & took a bus to the Smithsonian Postal Museum where we had…

eStatements for Marketers: We have them, now what?

In the first part of this series, we discussed the how to best utilize the eStatement from an IT and operations…

eStatements: We have them, now what? And what does your crazy aunt have to do with all of this?

With typical cost savings of 50%-60% over paper statements, it is no surprise that most financial institutions have a strategy in…

eStatements: We have them, now what? And what does your crazy aunt have to do with all of this?

With typical cost savings of 50%-60% over paper statements, it is no surprise that most financial institutions have a strategy in…

Segmentation Methodologies

You may have read my article last week on the differentiation between profiling, modeling and segmentation. Hopefully you were able to…

Will new USPS Service Standards Affect you?

How will new Load Leveling rules affect your mail? Although the GPO link below is somewhat confusing (and they usually are),…

“We’re not Worthy!” – What Wayne’s World can Teach Us About Affinity Marketing

Who can forget how the movie Wayne’s World parodied “product placement” in film?  The irony of course is that the companies…

Why my 19-year old Daughter Receives Medicare Advantage Mailings, and Three ways to Avoid Making that Mistake!

My family received several Medicare Advantage direct mail acquisition packages during this past open enrollment period.  The problem is that they…

The Convergence of Brand and Targeted Marketing, with a Dash of California Raisins

Undoubtedly, every year commercials during America’s biggest football game are anticipated, watched, and evaluated.  Now more than ever it is done…

What Costs more at the end of the day, Printed or Electronic Statements? The Answer might Surprise you

Recently I read an interesting article by Phil Riebel, “Can Paper Bills be More Cost-effective than E-bills?” He referenced a study done…

What Costs more at the end of the day, Printed or Electronic Statements? The Answer might Surprise you

Recently I read an interesting article by Phil Riebel, “Can Paper Bills be More Cost-effective than E-bills?” He referenced a study done…

Is it Déjà vu all over again? A recap and thoughts on the 2014 PIMA Annual Meeting

I attended the PIMA Annual Meeting last week (January 23-26), and once again, PIMA delivered a great line-up of speakers with…

Are you tracking your packages? Four reasons why you should!

Technology has certainly changed over the past years… months… days… and trying to keep up with it all can sometimes be…

What we’ve learned from “Ten Trends from Ten Experts” – Trends about the Trends!

After wrapping up “Ten Trends to Define Marketing in 2014, Ten Experts Weigh in,” I noticed some common themes throughout the interviews. …

This is Cool! Truly interactive Print Advertising.. Is this the future?

In select issues of this January’s issues of Wired Magazine, Motorola is unveiling “the world’s first truly interactive print advertising.” This…

This is Cool! Truly interactive Print Advertising.. Is this the future?

In select issues of this January’s issues of Wired Magazine, Motorola is unveiling “the world’s first truly interactive print advertising.” This…

"Homeland," Healthcare Insurance and Direct Marketing

The other day I was watching Homeland on Showtime (which is excellent, by the way), and I got to thinking about healthcare…

Your New Year’s Resolution – Customer Retention

According to the University of Scranton, Journal of Clinical Psychology, approximately 45% of Americans make annual New Year’s resolutions. At the…

Your New Year’s Resolution – Customer Retention

According to the University of Scranton, Journal of Clinical Psychology, approximately 45% of Americans make annual New Year’s resolutions. At the…

LinkedIn – What happened to the activity feed on my profile page?

Have you visited your LinkedIn page recently?  Notice anything missing?  Well back in mid-December LinkedIn secretly removed your activity updates.  You…

What are 2014 Mail Prices? 2014 USPS Postage Rates Announced

Assuming the board of Governor’s don’t change these, here are the final 2014 postage prices and mailing rates, including the price…

Mailpiece Mondays – Postal Service Promotions for 2014

2014 is almost here, and the USPS has a variety of promotions right around the corner. Here is an overarching summary…

10 Trends to Define Marketing in 2014 – The Marketer’s Role to the Millennial

My final interview was with David Burstein, a regular contributor to Fast Company, and the author of “Fast Future: How the…

Ten Trends to Define Marketing in 2014 – An Omnichannel World – Part 2

This article continues from An Omnichannel World – Part 1, published last week. Customer Experience Consistency In the coming years, consumers…

10 Trends to Define Marketing in 2014 – An Omnichannel World – Part 1

For my next interview, I spoke with Cindy Randazzo, Vice President, Strategic Solutions for SourceLink. Cindy had so much to say…

10 Trends to Define Marketing in 2014 – Organizing your Company Around Content and the Emergence of Short-Form Media

For my eighth interview, I sat down with Ann Handley, Chief Content Officer forMarketingProfs. As an avid reader of MarketingProfs over…

10 Trends to Define Marketing in 2014 – The Amazing Powers of Personalization

My seventh interview was with John Foley, President/CEO of interlinkONE and President/CMO of GrowSocially. I’d been interacting with John over the last several…

10 Trends to Define Marketing in 2014 – SOLOMO and the Evolution of Location Based Engagement

For this interview, I spoke with Rich Brown, SourceLink’s Chief Technology Officer & VP, Marketing Technology Solutions . Rich has a deep…

10 Trends to Define Marketing in 2014 – Data Drives The Creative Process, and the Modular Builder Emerges

My fifth interview was with Roehl Sanchez, VP and Chief Creative Officer of BIMM Direct & Digital in Toronto. I saw…

Mailpiece Mondays – What are 2014 Postal Prices?

Because of the lack of action on Postal Reform by Congress, on September 26, the Board of Governors (BOG) for the…

10 Trends to Define Marketing in 2014 – Social Media and Mobile Craft New Paths to Purchase

My fourth interview was with Bryan Yeager, the Financial Services and Mobile Payments Analyst for eMarketer. After graduating from the Rochester…

10 Trends to Define Marketing in 2014 – Sitting on the Sidelines or Taking the Leap of Faith

My third interview was with Skip Henk, President & CEO of Xplor International, a 33 year not for profit trade association for…

10 Trends to Define Marketing in 2014 – Moving From Creepy to Credible

My second interview was with Judith Hemmel, SourceLink’s Vice President of Customer Intelligence. With 20 years of Direct Marketing Experience, Judith…

10 Trends to Define Marketing in 2014 – The Virtuous Cycle of Customer Centricity

Ginger Conlon, editor-in-chief of Direct Marketing News sat down with us to talk about her thoughts on data-driven marketing and what the…

10 Trends to Define Marketing for 2014 – 10 Experts Weigh in

As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends…

It’s Time to Text! Getting Started with SMS Messaging

For marketers, beginning an SMS text messaging campaign can be daunting and confusing. But with over 2 Billion mobile subscribers worldwide…

The Housing Stars Align to Create Lending Opportunities

Two factors are making now an opportune time to consider home equity lending.  First, many homeowners have refinanced their first mortgages…

The Five Things Consumer Finance Lenders Need to be Doing

Every business faces the same basic challenges. “How do I find new customers?” “How do I keep my current customers?” “How…

Thanks for the Endorsement! Now What Does it Mean?

Perhaps you’ve been seeing the newest feature on LinkedIn, “Endorsements.” On September 24, LinkedIn introduced this new feature, where “With just…

Mailpiece Mondays – We should be paying MORE postage!

Hate to say it…I think we should be paying more!?! I realize for those that haven’t been dealing with this possibility…

U.S. Postal Service Announces New Prices for 2014

Price increases expected to generate $2 billion in new revenue to improve financial situation The following still is contingent on PRC…

Mailpiece Mondays – How Mailers are Utilizing Technology with their Mailings

On September 11, I was honored to present in a “Discussion Lab” at the Canada Post Marketing Summit, “Think Inside the…

Smart Meters and Data Analytics Equals Stronger Relationships

Consumer engagement in the credit card and wireless industry was revolutionized by the infusion of data analytics- just look at the…

Outsmart, Not Outspend. Five Creative Examples of Marketing

I recently attended and presented at a marketing summit in Toronto held by Canada Post. In addition to some great discussion…

70% Don’t Personalize Emails – Are you kidding me????

So this morning I sat at my desk with a fresh cup of coffee and began flipping through my new issue…

Spotify, the User Experience and 5 Simple Lessons any Marketer Should Learn

Spotify is a music-streaming service that houses millions of recordings, and reimburses the rights-owners of the music for each individual play….

The CIA – Customer Intelligence Advocates

Customer Intelligence sounds a bit like a government agency responsible for keeping tabs on the general population by accessing “Top Secret”…

Hold Your Breath and Put Your Big Toe in the Digital Water

Remember when your dad stood waste deep in the water and coaxed you to jump into his arms from the side…

What You Need to Know about IMb Tracing

When talking with various clients over the past few years, we would sometimes discuss the idea of mail tracking, or to…

Finding that One in a Million

As the song says, “one is the loneliest number.” In direct marketing, we often think in terms of big numbers. Typically,…

Trends to Define Marketing 2013 Revisited – Social Becomes Measurable and more Segmented

From Dec 2012 – Social becomes measurable (and more segmented) – The idea of creating Facebook likes seems to be old news. There are…

Is the Cookie a Monster Problem?

Chocolate chip, oatmeal raisin, sugar, peanut butter, gingerbread, white chocolate macadamia nut, Nilla Wafers and Oreos. Everyone loves cookies – except…

Technology + Direct Mail for the Win!

I love to write about great examples of combining technology and direct mail and today is no different. I got a…

Technology + Direct Mail for the Win!

I love to write about great examples of combining technology and direct mail and today is no different. I got a…

Trends to Define Marketing 2013 Revisited – Smartphones and Tablets pass PCs

From Nov 2012 – Smartphones and Tablets pass PC’s: customers are mobile, content is customized to each of 3 screens – Software…

Response Models- What They Mean for you

In a response model, just because something is positively correlated doesn’t necessarily mean that people with those attributes will even be…

How Predictive Modeling is Like an Orchestra

Response modeling generates a formula that predicts tendency to respond to a certain ‘target’ customers set. For this example, we will…

Marketing Trends 2013 Revisited – Digital Couponing and Mobile Advertising

From December 2012 – Digital couponing and payment sways consumer decisions – Traditional advertising methodology is now crossing over into direct marketing…

The Role of Social Media for Printers

I recently read a blog published by Willis Turner entitled “So… Is Social Media BS or Not?” You can read his blog…

Top 5 Marketing tips learned from Las Vegas

Last week, I took a trip to Sin City. This wasn’t a raucous bachelor party or a mid-life crisis free-for-all (as…

Why Text Reminders?… I’ll Tell You Why!

If there is one thing my mobile phone provider and I can probably agree on, is that we don’t want to…

You’ve Got Mail – 5 insights from Credit Card Offers

As part of “Mailpiece Mondays, I will review a section of what I get in the mail and comment on it….

Asking the Right Questions about Outsourcing – How Much Money is this Going to Save me?

We present a new feature in the SourceLink Blog called “Asking the Right Questions.” This first entry is about asking the…

What Makes a Bill or Statement Amazing? Thoughts from LinkedIn

Over the last several weeks, I posed the question in several of my LinkedIn groups about “What makes a bill or…

Old is the new NEW!

With the temperatures on the rise, the competition in the Retail Energy marketplace is heating up in the 20+ states where…

How much does a Direct Mail Campaign Cost?

Question of the day- How much does a Direct Mail Campaign Cost? We get this a lot – and a lot…

Video Blog – Amazing Statements Part 2

What can make your statement amazing? 

My Experience Working with a Millennial

I like to think of myself as a “Millennial,” (someone born in the 80s to the early 2000s) but I barely meet…

The New LinkedIn Profile – What You Need to Know

This week, some users have started seeing a new LinkedIn profile, which all users will be navigated to in the coming…

A Great Day for Julie

As Julie drinks her morning coffee, she checks out the latest posts on her Facebook page and comes across a relevant…

Documenting the Value of Paper

The American Forest & Paper Association recently released a report entitle “Documenting the Value of Paper.” As more and more once-printed…

Millennials, Business and Social Media

Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Time magazine recently profiled as the “Me Me Me” generation and…

Millennials, Business and Social Media

Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Time magazine recently profiled as the “Me Me Me” generation and…

Video Blog – Amazing Statements

What can your bank, credit union or utility company do to make your statement amazing? Watch this first of two video…

Millennials, “The Greatest Generation” and Direct Marketing

I am (barely) a Millennial. Born in 1980, I rest on the cusp of what Time magazine recently profiled as the…

Top Ten Ways to Use LinkedIn to Grow your Business

For prospecting, at the end of the day the goal is leverage Linked In and other social channels to acquire more…

5 Things Your Customers Expect From Their Statements

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

4 Considerations for Email Marketing Done Right

I’m going to let you in on a secret. I am constantly watching things on eBay. Nike Dunk sneakers, namely. I…

Trends to Define Marketing- How Direct Mail Survives (revisited)

Beginning in November of 2012, SourceLink’s Matt Graham wrote a series of blogs entitled “Ten Trends to Define Marketing in 2013.” It’s…

Applying Data and Insight to E-mail Marketing Efforts

Since I turned 30, I love to buy power tools. No longer spending money on video games or DVDs, the grown…

Full Service Implementation- What Does it Mean?

Do you ever question what the Post Office means by Full-Service, eDoc, Automation Rates, or some of the many acronyms the…

Videos in 2013- Not Just a Fad!

The revolution will… be televised! Facts: More than 1 billion unique users visit YouTube each month Over 4 billion hours of…

In the Driver’s Seat- Five Examples of Effective Automotive Marketing

Good direct marketing gets you to open a mailpiece or read the postcard. Great direct marketing takes it a step further…

The Most Romantic Story Anyone Has Ever Told Me!

True Story… The year was 1984 and I was 11.  I remember it like it was yesterday. It was the day…

Retail Energy- Two Thumbs Up!

Last week DNV KEMA released their forecast for the retail energy market and leveraging a phrase from 1980’s movie critics Siskel and…

Desperately Seeking… a Utility Bill

As a utility consumer, I have needs. I need to be asked how I’m doing. I need to feel needed. I…

Segmentation Methodologies- Discovery, Age Cohorts and Predictive vs. Descriptive

In the Discover phase, customer profiling and segmentation are conducted using a clustering technique. The clustering technique follows Exploratory Data Analysis,…

Segmentation Methodologies

You may have read my article last week on the differentiation between profiling, modeling and segmentation. Hopefully you were able to…

Profiling versus Modeling versus Segmentation

Ever receive a piece of mail that was personalized but that just didn’t speak to you? Ever have an ad pop…

Don’t get DVRd! Break through the clutter

The other night, my wife and I sat down to watch television. Riveting start to my story, huh? Anyhow, we were…

Experiment- Registering for a USPS promotion

You might have heard about all of the great USPS promotions that are coming up in 2013. Fact is, registration for several…

Ask and You Shall Receive- Crowdsourcing and Social Media

One of the best examples of advertising and marketing from this year’s Super Bowl was the campaign Pepsi ran to crowd-source…

Direct Mail Technologies Video Blog- Video Paired with Print

Part 3 in our “Direct Mail Technologies” video blog series:

The Age of Hyper-Personalization is Here

Digital Nirvana published the “2013 Top 10 Trends For the Print Industry” earlier this week, which was authored and presented by…

Pandora’s Box – Hitting (or Missing) the Target

Today, at the gym, I was listening to Pandora on my smartphone. For those of you that aren’t familiar with Pandora, it…

A Piece of Cake

My boss’s wife has a knack for baking, and recently she’s been practicing her sweet talents at our location.  Instead of…

TOP 5 BABY! – A Clever Engagement Story

The text message came in Friday afternoon from one of my closest friends, Karl, and it read “Who’s Better Than Me, TOP…

YOU REALLY REALLY LIKE ME

We’re all used to getting invoices and statements from our insurers…auto insurance, homeowners insurance, umbrella policies…the cost of protecting the things…

Social Media for Printers

Social Media is huge right now. HUGE. If you keep up with this blog, then you’ve likely already caught a few…

And Now, The Rest of The Story – Direct Marketing Lessons from Super Bowl XLVII

After a week of sneak peeks, previews and early releases the Super Bowl has come and gone. There were many memorable…

What Does the End of Saturday Mail Delivery Mean to You?

This is an archived post. The USPS has since discontinued the plan to end Saturday delivery. Yesterday, the USPS made the…

Postal Service to Stop Saturday Mail

This is an archived post. The USPS has since abandoned plans to eliminate Saturday mail delivery The United States Postal Service…

The Four Capabilities of a High-Velocity Organization- Leaders as Teachers

So, after mastering the first three capabilities of process design, problem solving and knowledge sharing, the next logical question would be “how…

Pushing the Envelope… Literally and Figuratively

Creative direct mail can have a life far beyond the first recipient. In an Internet era, people go on Facebook and…

The Direct Marketing Super Bowl

The Super Bowl is upon us.  Who’s going to win?  The Baltimore Ravens or The San Francisco 49ers?  Will Colin Kaepernick…

Direct Mail Technologies Video Blog- QR Codes

Part 2 in our video blog series “Direct Mail Technologies.” This entry explores the many applications of the QR code and…

Transactional Documents- The Next Generation

In the future, we will have flying cars, robot pets, armor with cloaking mechanisms, music that will play just by thinking…

What Happened to Old School Super Bowl Ads?

So I sit here writing this blog still depressed.  My favorite football team was embarrassed last Sunday; the New England Patriots. …

The Pursuit of Perfection

My colleague, Craig Blake, recently shared an interesting blog about Lexus’ new marketing approach, called “Cineprint,” which is sort of like augmented…

To Print, or not to Print? That is the Question

Whether ’tis nobler in the mind to print The statements and bills of outrageous usage, Or to take online against a…

What Defines Success?

I was in a meeting yesterday reviewing a business requirement document for a new marketing database project, and a discussion came…

SourceLink Video Blog: Direct Mail Technologies: Part 1- Augmented Reality

Introducing the first in a series of video blog entries regarding technologies that can enhance Direct mail campaigns. So enjoy “Direct…

Finding the Missing Link: LinkedIn for B2B

As a business, we all know that a social media strategy involves (at least) a presence on Facebook, Twitter and LinkedIn. For the…

Looking into 2013: The Ten Trends to Watch

Every year, marketing leaders and their teams are presented with new challenges in customer acquisition; brand development and loyalty; relationship retention;…

Augmented Reality and Your Favorite Magazine: Where Print Comes to Life!

Last week, my wife called me over to the sofa to behold the new tricks she can do with the iPad…

10 Trends to Define 2013 in Marketing- #10 Big Data

This is part ten of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

10 Trends to Define 2013 in Marketing- #9 Direct Mail Survives, but not Standalone

This is part nine of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

10 Trends to Define Marketing in 2013: #8 Digital Couponing and Payment Sways Consumer Decisions

This is part 8 in a ten part series reflecting marketing trends for 2013. To read the original post, click here:  Over…

10 Trends to Define Marketing in 2013- #7 Channel Convergence Becomes Real

This is part seven of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

How Gaming Will Shape the Face of Marketing

I’ve always been intrigued in the ways that games, especially smartphone-based games, can gather data while making a fun experience for…

10 Trends to Define Marketing in 2013- #6 Digital Mailboxes Take Root

This is part six of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

10 Trends to Define Marketing in 2013- #5 Hyperpersonalization

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

The 4 Capabilities of a High Velocity Organization – Part 3

Capability 3 – Knowledge Sharing An organization can become very effective at highly specifying work (Capability 1) and effectively solving problems…

Customer Service: You’re Doing It Wrong

I just Googled “World Class Customer Service” and instantly received over 28,300,000 web results on the topic.   Everyone likes to claim…

Ten Trends to Define Marketing in 2013- #4 Social Becomes Measurable (and more segmented)

This is part four of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

A World Without Twinkies?!?

Hostess recently announced that they were closing their doors after 82 years of producing some of the most recognizable snack cakes…

Still Riding that Old Marketing Database Into the Sunset?

As I was walking my dog through our West Los Angeles neighborhood early this morning I couldn’t help to notice the…

10 trends to Define Marketing in 2013- #3 Smartphones and Tablets Pass PCs

This is part three of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

Or Current Resident…

I look forward to looking in the mailbox every afternoon. What will I find today? A holiday letter from my favorite…

10 Trends to Define 2013 in Marketing: #2- Direct Marketing Becomes Conversation

This is part two of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

The 4 Capabilities of a High Velocity Organization – Part 2

Capability 2 – Problem Solving I am an analytic by nature, and with my Engineering education, I considered myself a “Problem…

Retention Strategies…Here’s the Reality!

Since the beginning of time, all cultures have sought after security and affluence and were loyal to anyone who could provide…

Hope for the Holidays: Non-Profit Marketing and the Season of Giving

We are now full-swing into the season of giving. Businesses choose their charity of choice, individuals sneak in some year-end donations…

10 Trends to Define Marketing in 2013: #1 – Display Becomes Addressable

This is part one of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

Be Afraid… Very Afraid!

Do you like to receive relevant, personalized and targeted marketing communications? Those that offer up products or services that fit your…

The 4 Capabilities of a High Velocity Organization – Part 1

Capability 1 – Highly Specified work Many organizations develop and implement standard operating procedures for most of the activities performed on…

10 Trends to Define Marketing in 2013- #5 Hyperpersonalization

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

5 Amazing Ways to Integrate Video Into Your Direct Mail

Direct mail is great. It has proven effectiveness, it’s tactile and it holds a certain sentimentality that cannot be matched. Video…

I Have a “Man Crush” on Energy Marketing

Do you live in a state where energy (gas and electric) is deregulated?  Well I do!  The great Commonwealth of Massachusetts…

Marketing: Gangnam Style!!

The other day, I was enjoying a refreshing beverage with my wife, as we watched SportsCenter on the television (sounds terrific,…

The Holiday Rush is On!

I was in a local store over the weekend and was amazed at what I saw: Christmas decorations!  A Christmas tree…

Responsibility, Sustainability and Print

Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business…

What Do Vodka, Zombies and Market Research Have in Common? Apparently A Lot!

This morning while reviewing top stories posted by my LinkedIn network, I saw a video posted for a new brand of Vodka, Zombie…

Taking a Cause… and Running with it!

If you’re involved in non-profit fundraising and haven’t been to a large running event, get to one.  I recently ran in…

Navigating the Newest Features of LinkedIn

LinkedIn has made many changes over the last several months, with more to come for individual profile pages and company pages. Here…

How do you see your customers?

I want you to imagine yourself having an eye exam for a pair of new glasses. In order to ensure the…

Is Print Dead? – Not According to LEXUS!

Do you know what my favorite day of the week is?  Well it used to be Thursday, but that switched last…

Blood Centers and Higher Education

The annual AABB meeting and CTTXPO was held in Boston, MA this week and it was hard not to see just…

A Note on Customer Retention

So many organizations today concentrate efforts on attracting new customers. While this is necessary for any business, organizations must be careful…

Empowered Customers: A Direct Result of Technology Adoption?

Enlightened marketers are now referencing the “Age of The Customer”, which is defined by consumers holding all the advantages as they…

Smart Bills Lead To Even Smarter Consumers

When it comes to electronics (the newest gadgets on the market), I definitely put myself in the laggard category for adoption….

Does Your Customer Experience Measure Up?

At a recent client meeting, I had the pleasure of witnessing the accolades poured upon our sales and account services team…

Data + Customer Intelligence= Wow

We hear a lot about customer centricity and customer obsession. And the importance of having one consolidated view of your customers….

Does the NFL Care About Their Customers?

If you watched Monday Night Football’s blown call on the final play of the Green Bay Packers vs. Seattle Seahawks game,…

What’s Your Relationship Status?

“I’m a Capricorn. I enjoy candlelit dinners, long walks on the beach and response modeling for customer acquisition.” If I could…

Blackout!

Could you live in a world without power?  You heard me correctly, no power! This means the little device that is…

Do You Dig Big Data?

On an average day, how many of the following Internet activities do you perform? Purchase a retail item Watch a movie…

The Future of Direct Mail, One Step at a Time

The power of leveraging cutting edge software and high-speed digital printing to produce complex DM campaigns. Digital printing has been around…

Return of The General Store – Well kind of…

Growing up in a small town in the Connecticut River Valley, I was lucky enough to work in what I believe…

In Retail, It’s About Keeping Up With The Joneses

First came email. Then came social media and mobile marketing. Now it’s targeted offers and messages, specifically tailored to the individual…

Why You Should Start Caring About Mobile Marketing Now

It’s a big week for mobile. iPhone 5 was released and Facebook founder Mark Zuckerberg finally addressed shareholders about concerns of…

6-step Roadmap to Customer-Centric Marketing as easy as ABCDEF!

Study after study…expert after expert…emphasizes the importance of marketing being customer-centric in this Age of the Customer.  Marketers are listening as…

Fantasy Football and the Nuances of Marketing

This weekend begins something very special for me. Something that will cause me a lack of sleep, an obsession with statistics…

Big Data: Only if it’s Customer Centric

According to a recent article in Information Week Magazine, research firm IDC predicts that the size of data – what it…

Big Data supports Conversational Marketing Seems like a contradiction but it’s not

All this talk about Big Data and what to do with it got me to thinking about the old days of…

The Perfect Storm- The Convergence of Big Data, Data Mining, Social Media, and Politics

As Hurricane Isaac skirted and delayed the Republican National Convention in Tampa this week, one can’t help but to reflect on…

Don’t Be A Big Data Hoarder

We’ve all most likely seen the hoarding programming on television lately showing everyday people with collected items piled wall to wall,…

The 5Ws and 1H of Big Data (Part 2 of 2)

(Continued from Part 1) Every human on the planet will feel some effect of big data in the coming quarter-century. Where…

The 5Ws and 1H of Big Data (Part 1 of 2)

Who Will Big Data Effect? Every human on the planet will feel some effect of big data in the coming quarter-century. …

The Opportunity in TransPromo!

In today’s business environment, marketing budgets are constantly under scrutiny while being challenged to demonstrate a clear ROI. Luckily, new technology…

Direct Mail: the Olympic Decathlete of Marketing

Ashton Eaton. Do you know this name? My quick poll around the office seemed to indicate that most people do not….

If You Build It, They Will Come

Many years ago when I tried to call my nephew on his brand new mobile phone, he did not answer.  I…

Building Your House on Sand

You don’t have to be a builder to realize that the foundation of a house supports the whole structure—so mistakes in…

My Three Screens

Every time I plop down on my living room couch, I am bombarded with requests from my three screens. “Come play…

USPS Presents Modern Services Standards Maps

As an organization, we’re being asked constantly how the USPS’ Network Optimization Plan is going to effect their mail deliveries. Mail-tracking…

Insurance Marketing Goes Social!

My experience at last week’s 2012 mid-year PIMA meeting  was insightful, thought-provoking and, of course, enjoyable. The meeting started off with…

LinkedIn Starts in the Second Degree

LinkedIn is the most obvious of the big social networks for businesses. But how can your employees and your company take…

Neither Snow nor Rain nor Heat nor Gloom of Night…

“Neither snow, nor rain, nor heat, nor gloom of night stays these couriers from the swift completion of their appointed rounds” – Greek…

Direct Mail Will Never Die!! Here’s Why

Direct mail is here to stay! Want to know why? Two reasons: technology. “Wait! That’s only one reason!” says my nay-saying…

Canvassing for Deals! What to do about “Showrooming”

More and more, I have been reading about (graphic from eMarketer below) the concerns retailers have about “showrooming,” a concept that customers…

How do you Measure Success?

We all know there are many books, articles and viewpoints on how to measure how effective your operations are, no matter…

What Does Privacy Mean to You?

Some say that privacy is no longer relevant and is a thing of the past. This may be so for many,…

To Consolidate Marketing Partners or Not? – That is the Question

Advertisers today have more choices than ever when choosing a marketing services provider. The diversity and complexity of choices is a…

Customer Analytics Pay Off for Organizations with a Strategy

Data is everywhere.  Social media activity, online activity, in-store point of sale (POS) transactions, online transactions, web analytics, mobile devices, and…

Marketing Moneyball

I love everything about baseball. Nothing is more relaxing than watching a game where the fundamentals are executed flawlessly – a…

Multichannel Messaging for Non-Profit and Cause Marketing

After reading Nicole Schappert’s excellent article on using print for cause marketing, it got my wheels turning about all of the great…

Are you a Non-Profit mailer…do you track your mail?

If you’ve been reading our blogs, I’m sure you’ve noticed there were a few stating the importance of tracking your direct…

“Not that there’s any thing wrong with that!” How Seinfeld can improve your social media strategy

Whether you work for the New York Yankees or for Vandelay Industries; whether you are an importer/exporter or sell raincoats, you…

Automate Your Marketing Efforts – Marketing Automation Tips

In a previous blog post I explained the differences between an Operational Database and a Marketing Database, stating the primary purpose of…

Top 10 Best Practices for Adding Cross-Media Marketing Services

Print service providers have repeatedly heard that the key to survival is expanding their offerings beyond print to include a host…

The Importance of Planning for Handling BigData

Recently while walking down the street in Chicago, I pulled out my latest and greatest smartphone and launched my bank’s mobile…

Birds of a Feather Flock Together

“Birds of a feather flock together”: That’s an old saying, but as true today as ever.  Most of us have friends…

You Can’t Fix What You Don’t See (Campaign Analytics, not Campaign Reporting)

You run marketing campaigns. You’re good at it – but it’s time to get better. We all know the routine. You…

How To Make Real Money With Social Media

If you’re like many of the businesses out there you’ve either taken the dive into Social Media and you’re not seeing…

Trans-promotional documents – what are they?

Is the concept of combining a transaction-based document with a promotional document realistic?  In theory AND in reality! When I first…

Ask and They Shall Refinance

Ever since I purchased my first home (via a mortgage through a credit union several years ago) I have been consistently…

The Opportunity in High-Speed Color Inkjet

Almost every printing industry show these days is labeled “the inkjet show,” and there are now so many color continuous feed…

Improve Your Market Reach and Revenues Through Social Media

Although our economic recovery may still seem fragile, the U.S. economy is projected to grow by 2 – 2.3% in 2012,…

Mountain Dew, Snickers and Personalized Recommendations

The other day, as I was renting the latest blockbuster hit from the bright red video kiosk beside my pharmacy, my…

Customer Data Solutions Must Be Easier to Understand than the Problems they’re Solving

Throughout my years in marketing and supporting the growth of businesses, I have always wondered how certain solutions and certain technology…

Ask Not Only What Your E-Presentment Solution Can Do; Ask What your E-Presentment Vendor Can Do

Across almost every industry, there is a major push to drive the consumer to electronic communication channels. Rising postage costs have…

Five Key Considerations for Offering Mobile Marketing Services

As you’re likely well-aware, the mobile channel continues to experience significant levels of growth.According to the CTIA Wireless association, mobile subscription…

You Thought You Were Just Getting a Cup of Coke??

I recently watched a special about Coca Cola and their new “Freestyle” machine. If you like soda, this might be the…

More Voices from the Marketplace

Why won’t my customers just tell me what they want! Actually, they will – if you ask the right questions. The problem in…

Operational Data Warehouses Don’t Make Sense for Marketing

Operational data warehouses came into existence in most enterprises as a way to consolidate data across the enterprise and apply some…

Think You Know Your Customers? Think Again!

Many businesses would like to think that they know enough about their customers to make relevant offers and communicate effectively.  But…

What is a Database?

Sometimes I take for granted that I’m a complete technophile and have had my fingers immersed in technology since I was…

Honey Badger Don’t Care, or Social Media Lessons from the LSU-Bama Game

Yep, that was the old bait and switch. This blog isn’t really about the National Championship, but rather about the importance…

Business Interest in Pinterest

Let’s face it, Pinterest is pretty much the hottest thing in social media nowadays. If you don’t know about it, you soon will….

Is Big Data a Big Problem?

We all know that data is growing, but what are we doing to try to make this data actionable? The social…

The Earth, The Sun, and of course targeted Direct Mail

The Earth, The Sun, Rock-n-Roll, and of course targeted DM… While traveling last week I stumbled upon a very thought provoking…

What will the future of Direct Mail look like?

We all understand that the digital age plays an important role in marketing communications, but a unique transformation is taking place…

The Maple Kind? The Power of Video and YouTube in Marketing

The other day, I was having dinner with my mother, a sharp-witted woman, and she said one of the more baffling…

When Implementing Your Next Email Campaign, Think Direct Mail

We’re all familiar with the phrase “cutting through the clutter,” particularly as it applies to direct mail marketing.  But that same…

Cooking Up a Marketing Database

As a Louisiana native, I love to cook Creole dishes like jambalaya. So what does jambalaya have to do with marketing…

Does your mail communicate with you?

You spend thousands, if not tens of thousands of dollars on each of your mailings; wouldn’t you sleep better knowing your…

The Power of Color!

I recently came across a very interesting post by Dog Food Designs about the impact color has on direct response. Knowing…

Marketing Database = One Version of the Truth?

Many equate the value of a marketing database with the integrity of the data – a single version of the truth….

Is Retail Checking Household Growth Still Possible? A Resounding YES! And here is how…

In the 25 years that I have been working in the banking industry, I have never witnessed more trepidation among bankers…

Why should we care so much about data security?

As I regularly share with employees there are two main ways I think about this question.   First is being a good…

Adding Real Value to Your Printed Communications

We have truly entered the age of the consumer and as marketers we must not forget that our customers and prospects…

Are marketing databases becoming obsolete?

Some have relegated the marketing database to an electronic filing system. Others simply characterize it as a central repository of customer…

Is SAS70 Important?

Security and confidentiality has been considered a must of business today as more and more information is becoming available and transmitted between…

Segmentation Strategies

There are numerous requests these days involving segmentation. With the onslaught of digital print and other media, companies are starting to…