Technology has certainly changed over the past years… months… days… and trying to keep up with it all can sometimes be a daunting task.

Just the other day I had a bad personal experience with an online retailer that shall remain nameless.  Basically, I needed the shipment by a certain day and it never arrived.  It was sent via UPS – then via the USPS through their Mail Innovation partnership.  I consider myself to be relatively handy with tracking these days, but even I couldn’t figure out which site to go to…and the fact that the package was already late wasn’t making me feel much better.  Below are four reasons why you should be tracking packages for yourself, your organization, or your clients:

  • Client satisfaction – In my example, although third parties were delivering the package, do you think I was holding those carriers to blame? No!  I paid that specific online retailer and it’s their job to ensure my package arrived on time.  They should be checking on their side.
  • Cross-channel marketing – The consumer isn’t always expecting a package.  If you were sending promotional material, it would be helpful to know when the packages arrive in case the need for additional communication is imperative.  Emails and social messaging that correspond with a marketing piece statistically get higher response rates than either message alone.
  • All-in-one solution – Let’s face it, price dictates which carrier you use. Wouldn’t it be nice to have a site that offers tracking for all of your packages regardless of whether you’re using the USPS, FedEx, DHL, etc…? Modern parcel tracking solutions are starting to merge all of this data in one place, taking away the need to check in a half-dozen different places to make sure your materials were delivered across the country.
  • PROACTIVE, PROACTIVE, PROACTIVE, – In the scenario above, if I knew the package was going to be late, I could have made other arrangements.  I wouldn’t have been so upset and probably would order from the retailer again (which I won’t now). Even better, if I had a delivery status notification automated through the retailer, they would keep me as a happier customer, even if the delivery delay was out of their hands.

These are just some small benefits; there are certainly others that I’m sure you can come up with on your own.  However, the proactive issue to me is huge.  If I were to receive an email like the one shown above, this situation would have been much different.

I would love to hear your thoughts in the comments below!