Each year the USPS provides several promotions and incentives for mailers to utilize new technology for their First-Class and Marketing Mail. The promotions focus on specific technologies such as Personalized Color, Informed Delivery, or encouraging the use of Business Reply Mail. Overall, there are six promotions but a couple in particular target savings for First Class Mail.
- Earned Value Reply Mail: The incentive for 2019 is $.03 per mailpiece and encourages mailers to continue to use Business Reply Mail, Courtesy Reply Mail, and Share Mail envelopes and cards. New participants will earn $.03 credit per reply and repeat participants 2019 mail volume has to be at least 95% of your mail volume during the same period in 2018. The promotion runs from April 1 to June 30. Registration is from February 15 to March 31.
- Personalized Color Transpromo: Bills and statements that meet the dynamic print and personalization requirements will receive a 2% postage discount. First-time participants only need to meet the dynamic color print requirements. The promotion runs from July 1 through December 31 and registration is open through the entire promotional period.
- Emerging and Advanced Technology: Incorporating technologies such as AR, VR/MR, NFC, Video in Print, and multichannel mail integration can save you 2% on your postal costs. The promotion begins March 1 and ends on August 31. Registration opens on January 15.
- Informed Delivery: Businesses can receive a 2% discount for mailings that incorporate Informed Delivery. The promotion runs from September 1 through November 30 and registration begins on July 15.
We are very attuned to the significant savings the promotions can provide to our clients while helping them improve their interactions with their customers. We have made meaningful investments in our operations and staff to support the enhanced promotions and look forward to strategizing with our clients and businesses to make sure they are getting their fair share of every savings opportunity offered by the USPS.
If you are interested in leveraging these promotions or would like to see examples of the results our clients experienced with 2018 promotions, please connect with us below and we will be glad to assist.