Mortgage Lending In A Challenging Market
February 7, 2019

With the Federal government increasing lending rates four times in 2018, mortgage lending has slowed down considerably as compared to prior…

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FiSCA 2018: "Marketing Installment Loans Update" Slides Now Available
October 12, 2018

The slides are now available from VP of Financial Services Strategy, David Funsten’s October 6th, Financial Service Centers of America (FiSCA)…

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Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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The HELOC opportunity – What Banks and Credit Unions can do When Loan Growth Stagnates
January 9, 2018

What can Banks and Credit Unions do When Loan Growth Stagnates? Equity lending is on the rise.  With the steady rise…

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The Best Prospects are Right Under Your Nose
January 3, 2018

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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What’s working and what’s not in installment lending
September 26, 2017

With 138 million people that are financially challenged in the US, the need for responsible installment lending is more prevalent than…

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Five Reasons Why Landing Pages Matter in Financial Services Marketing
August 31, 2017

We can all agree that increased customer acquisition is a core goal of marketing in Financial Services. With more and more…

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Five Things Your Customers Expect From Their Statements
January 14, 2016

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

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