SourceLink webinar - What is E-A-T
What is Google’s E-A-T and Why Does it Matter
November 8, 2019

Google’s E-A-T updates are impacting a lot of websites organic traffic, and some companies aren’t aware they were affected. If your…

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Multi-channel vs Omni-channel? What is the difference and what is best for me?
July 22, 2019

Most Marketers today understand (or kind of understand) the difference between these two separate strategies. But what does it truly mean…

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Financial Brand Takeaways: 3 Steps for Building an Enduring Brand
April 25, 2019

Have you experienced the magic of Disney World or Disneyland first hand? If you have, do you remember how magical of…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Mega Marketing Trends and Online Strategies in Lending (Webinar Recap)
March 22, 2019

Our recent webinar featured David Funsten, SourceLink’s VP of Financial Services Strategy, and Sarah Fonseca Gray, Path Interactive’s Group Director of…

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Mortgage Lending In A Challenging Market
February 7, 2019

With the Federal government increasing lending rates four times in 2018, mortgage lending has slowed down considerably as compared to prior…

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FiSCA 2018: "Marketing Installment Loans Update" Slides Now Available
October 12, 2018

The slides are now available from VP of Financial Services Strategy, David Funsten’s October 6th, Financial Service Centers of America (FiSCA)…

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Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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The HELOC opportunity – What Banks and Credit Unions can do When Loan Growth Stagnates
January 9, 2018

What can Banks and Credit Unions do When Loan Growth Stagnates? Equity lending is on the rise.  With the steady rise…

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