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How to Create a Cross-Channel Content Marketing Strategy – Path Interactive
September 17, 2019

Create a Winning Content Marketing Strategy An effective content marketing strategy has the power to increase brand awareness, create customer loyalty,…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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The Impact of Creative on Seniors Aging into Medicare – Medicare Advantage Marketing Tips
August 14, 2017

I recently read a Competiscan report on consumer insights to Medicare Advantage plans direct mail pieces. It highlighted the various approaches…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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Business Interest in Pinterest
December 27, 2011

Let’s face it, Pinterest is pretty much the hottest thing in social media nowadays. If you don’t know about it, you soon will….

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The Power of Color!
August 2, 2011

I recently came across a very interesting post by Dog Food Designs about the impact color has on direct response. Knowing…

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