Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding
July 10, 2017

At the 2017 Financial Brand Forum, there were quite a few presentations that focused on attribution and optimizing the bank’s media…

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How to Overcome the 3 Biggest Customer Experience Disconnects in Bank Marketing
July 5, 2017

Another great presentation at this year’s Financial Brand Forum was on integrating digital marketing alongside the objective of enhancing customer experience….

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Bank New Customer Acquisition Strategies – Customer Experience Marketing in Financial Services
June 30, 2017

One of the highlights from this year’s Financial Brand Forum was a presentation by Jim Dellavila on what makes a customer…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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What does Valentines Day have to do with member retention?
June 7, 2016

3 Steps to Finding the Love February 14, 2017 is the last day that a Medicare Advantage member can dis-enroll from…

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What is Customer Experience Marketing and how can it work for you?
May 31, 2016

Customer Experience excellence (I’ll use the term CX from here forward to save your eyes) requires a well-coordinated ecosystem of member-facing…

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How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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Marketing Trends for 2016: Trend 1 – The “Data-Rich Environment”
November 11, 2015

With so many demands on a marketer’s budget as to how, when and where consumers want to be communicated with, business…

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Planning for and Mapping the Customer Journey
October 14, 2015

A few weeks ago, I attended a webinar about planning for and mapping the customer journey. As both a marketer and a consumer,…

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