Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Can You Predict Personality In Marketing?
November 3, 2017

The Importance of Behavioral and Predictive Analytics The amount companies spend on digital ads is expected to grow to as much…

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The Link Between Emotions and Marketing Success
October 10, 2017

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

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Loading the Dice: Examples of Predictive Modeling
December 20, 2016

In our companion post “Understanding the Basics of Predictive Modeling,” we reviewed the basics of modeling, and the principles of how you…

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Understanding the Basics of Predictive Modeling
December 20, 2016

In marketing, terms like “Modeling,” “Predictive Analytics” and “Profiling and Segmentation” get thrown around a lot, and sometimes these terms aren’t…

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Matrix Approach to Prospect Selection
September 23, 2016

Revenue and acquisition costs are important aspects of a direct marketing campaign. Sending promotional materials to fewer people who are more…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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BIG Data’s Cousin – “Little Data”
February 8, 2016

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

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Secret Ingredient for Marketing Success – Profiling, Modeling and Segmentation
May 14, 2015

I just returned from attending several retail energy and consumer finance conferences where modeling, profiling and segmentation was all the talk…

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What’s Better: Modeling, Profiling or Segmentation?
April 10, 2015

For a comprehensive overview of how modeling, profiling and segmentation work, you should read my companion post here. In my opinion, for…

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