Loading the Dice: Examples of Predictive Modeling
December 20, 2016

In our companion post “Understanding the Basics of Predictive Modeling,” we reviewed the basics of modeling, and the principles of how you…

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Understanding the Basics of Predictive Modeling
December 20, 2016

In marketing, terms like “Modeling,” “Predictive Analytics” and “Profiling and Segmentation” get thrown around a lot, and sometimes these terms aren’t…

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Matrix Approach to Prospect Selection
September 23, 2016

Revenue and acquisition costs are important aspects of a direct marketing campaign. Sending promotional materials to fewer people who are more…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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