How much does a mailing list cost?
July 5, 2016

Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got…

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What is Customer Experience Marketing and how can it work for you?
May 31, 2016

Customer Experience excellence (I’ll use the term CX from here forward to save your eyes) requires a well-coordinated ecosystem of member-facing…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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