Smart Meters and Data Analytics Equals Stronger Relationships
September 23, 2013

Consumer engagement in the credit card and wireless industry was revolutionized by the infusion of data analytics- just look at the…

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Old is the new NEW!
June 24, 2013

With the temperatures on the rise, the competition in the Retail Energy marketplace is heating up in the 20+ states where…

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Segmentation Methodologies- Discovery, Age Cohorts and Predictive vs. Descriptive
March 13, 2013

In the Discover phase, customer profiling and segmentation are conducted using a clustering technique. The clustering technique follows Exploratory Data Analysis,…

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Segmentation Methodologies
March 11, 2013

You may have read my article last week on the differentiation between profiling, modeling and segmentation. Hopefully you were able to…

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Profiling versus Modeling versus Segmentation
March 6, 2013

Ever receive a piece of mail that was personalized but that just didn’t speak to you? Ever have an ad pop…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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A World Without Twinkies?!?
December 4, 2012

Hostess recently announced that they were closing their doors after 82 years of producing some of the most recognizable snack cakes…

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Do You Dig Big Data?
September 23, 2012

On an average day, how many of the following Internet activities do you perform? Purchase a retail item Watch a movie…

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Return of The General Store – Well kind of…
September 19, 2012

Growing up in a small town in the Connecticut River Valley, I was lucky enough to work in what I believe…

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6-step Roadmap to Customer-Centric Marketing as easy as ABCDEF!
September 11, 2012

Study after study…expert after expert…emphasizes the importance of marketing being customer-centric in this Age of the Customer.  Marketers are listening as…

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