Ways to Win Back Old Customers
December 21, 2016

Winning back old customers is like reconnecting with an old buddy from college 15 years ago.  Either you’re right back to…

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How much does a mailing list cost?
July 5, 2016

Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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