SourceLink webinar - What is E-A-T
What is Google’s E-A-T and Why Does it Matter
November 8, 2019

Google’s E-A-T updates are impacting a lot of websites organic traffic, and some companies aren’t aware they were affected. If your…

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How to Create a Cross-Channel Content Marketing Strategy – Path Interactive
September 17, 2019

Create a Winning Content Marketing Strategy An effective content marketing strategy has the power to increase brand awareness, create customer loyalty,…

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Multi-channel vs Omni-channel? What is the difference and what is best for me?
July 22, 2019

Most Marketers today understand (or kind of understand) the difference between these two separate strategies. But what does it truly mean…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Mega Marketing Trends and Online Strategies in Lending (Webinar Recap)
March 22, 2019

Our recent webinar featured David Funsten, SourceLink’s VP of Financial Services Strategy, and Sarah Fonseca Gray, Path Interactive’s Group Director of…

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A word from Michael Coppola, Path Interactive CEO: Path Interactive Joins SourceLink
January 22, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management agency. This strategic partnership…

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Linking Mobile and Digital Technology to Print
November 2, 2017

Linking Mobile and Digital Technology to Print In an age where the consumer is inundated with email and constantly glued to…

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The Link Between Emotions and Marketing Success
October 10, 2017

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

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5 Landing Page Tactics to Boost Conversion Rates
October 3, 2017

When you use Landing Pages that are tailored for each channel, you’re delivering the most relevant message to keep the prospects…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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