Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Mega Marketing Trends and Online Strategies in Lending (Webinar Recap)
March 22, 2019

Our recent webinar featured David Funsten, SourceLink’s VP of Financial Services Strategy, and Sarah Fonseca Gray, Path Interactive’s Group Director of…

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A word from Michael Coppola, Path Interactive CEO: Path Interactive Joins SourceLink
January 22, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management agency. This strategic partnership…

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Linking Mobile and Digital Technology to Print
November 2, 2017

Linking Mobile and Digital Technology to Print In an age where the consumer is inundated with email and constantly glued to…

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The Link Between Emotions and Marketing Success
October 10, 2017

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

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5 Landing Page Tactics to Boost Conversion Rates
October 3, 2017

When you use Landing Pages that are tailored for each channel, you’re delivering the most relevant message to keep the prospects…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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Five Reasons Why Landing Pages Matter in Financial Services Marketing
August 31, 2017

We can all agree that increased customer acquisition is a core goal of marketing in Financial Services. With more and more…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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