Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Are you getting your fair share of USPS incentives?
January 4, 2019

Each year the USPS provides several promotions and incentives for mailers to utilize new technology for their First-Class and Marketing Mail. …

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2019 Postal Rates Are Here
January 3, 2019

The Postal Regulatory Commission (PRC) has approved the Postal Service’s planned 2019 rate change for its Market Dominant Products. This once…

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2019 Proposed USPS Postal Rates
October 17, 2018

The USPS just submitted the proposed prices for 2019 to the Postal Regulatory Commission for approval. If approved, they would go…

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Informed Delivery for Mailers – Five Things We Learned
July 16, 2018

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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What are 2018 Postage Costs? The Cost of a Stamp and Other Postal Updates
December 26, 2017

The 2018 USPS Postal Rates have been finalized. Here are some highlights of the increases and other rates, and you can…

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Proposed 2018 USPS Postage Costs
October 23, 2017

Potential Postage Rates for 2018 – Letters and Packages The USPS has announced the proposed postage rates for 2018. The proposed…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Five Rookie Mistakes That Can Cost Mailers Big Time
June 12, 2017

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if…

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