Are you getting your fair share of USPS incentives?
January 4, 2019

Each year the USPS provides several promotions and incentives for mailers to utilize new technology for their First-Class and Marketing Mail. …

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2019 Postal Rates Are Here
January 3, 2019

The Postal Regulatory Commission (PRC) has approved the Postal Service’s planned 2019 rate change for its Market Dominant Products. This once…

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2019 Proposed USPS Postal Rates
October 17, 2018

The USPS just submitted the proposed prices for 2019 to the Postal Regulatory Commission for approval. If approved, they would go…

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8 EASY improvements to customer statements and a bonus
October 5, 2018

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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Five Rookie Mistakes That Can Cost Mailers Big Time
June 12, 2017

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if…

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8 EASY improvements to customer statements
August 31, 2016

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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