3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Five Rookie Mistakes That Can Cost Mailers Big Time
June 12, 2017

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if…

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Getting Started with Digital Marketing
May 26, 2017

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

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2017 USPS Postage Prices Announced – Price of a Stamp and more
October 13, 2016

From a USPS News Release; highlights called out in bold: The United States Postal Service today filed notice with the Postal Regulatory…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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8 EASY improvements to customer statements
August 31, 2016

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

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