"Pre-targeting" for Better Email and Direct Mail Communications
July 21, 2016

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

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5 EASY ways you can be saving on postage
March 17, 2016

When I talk to customers in initial meetings, I often ask, “What is the biggest cost of producing your statements?” Invariably…

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Targeted Digital Marketing – Where Digital Meets Direct
March 16, 2016

So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition…

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BIG Data’s Cousin – “Little Data”
February 8, 2016

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

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How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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Five Things Your Customers Expect From Their Statements
January 14, 2016

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

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Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016
December 15, 2015

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

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Marketing Trends for 2016 – Trend 9: Direct Marketing Spend Roars Back
December 10, 2015

For decades, direct mail was the workhorse of direct marketing, and as technology advanced, marketers migrated to far less expensive contact…

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Marketing Trends for 2016 – Trend 8: Next Level “Test and Learn” Methodologies
December 8, 2015

Another thing that we’ve seen is the need to “test and learn” not only creative treatments, but data sets, modeling variables,…

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Marketing Trends for 2016 – Trend 7: Online Media Continues to Become More Targeted, and Potentially More Expensive
December 3, 2015

Many people think of banner ads, social media, mobile messaging and SMS as broadcast mediums, when in fact, they are becoming…

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