Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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The HELOC opportunity – What Banks and Credit Unions can do When Loan Growth Stagnates
January 9, 2018

What can Banks and Credit Unions do When Loan Growth Stagnates? Equity lending is on the rise.  With the steady rise…

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The Best Prospects are Right Under Your Nose
January 3, 2018

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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Artificial Intelligence – More Than The Rise Of The Machines
November 3, 2017

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to…

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding
July 10, 2017

At the 2017 Financial Brand Forum, there were quite a few presentations that focused on attribution and optimizing the bank’s media…

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How to Overcome the 3 Biggest Customer Experience Disconnects in Bank Marketing
July 5, 2017

Another great presentation at this year’s Financial Brand Forum was on integrating digital marketing alongside the objective of enhancing customer experience….

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Bank New Customer Acquisition Strategies – Customer Experience Marketing in Financial Services
June 30, 2017

One of the highlights from this year’s Financial Brand Forum was a presentation by Jim Dellavila on what makes a customer…

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Marketing Preferences Survey – American Bankers Association Bank Marketing Conference
October 17, 2016

Our team recently returned from the American Banker’s Association (ABA) Bank Marketing Conference. In addition to networking with bank marketers from…

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