Artificial Intelligence – More Than The Rise Of The Machines
November 3, 2017

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to…

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Linking Mobile and Digital Technology to Print
November 2, 2017

Linking Mobile and Digital Technology to Print In an age where the consumer is inundated with email and constantly glued to…

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Color Statements: A Kaleidoscope of Opportunity for Banks
October 17, 2017

5 Way Using Color Statements Can Improve The Customer Experience We all remember playing with kaleidoscopes as kids, right? Turning and…

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The Link Between Emotions and Marketing Success
October 10, 2017

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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Five Reasons Why Landing Pages Matter in Financial Services Marketing
August 31, 2017

We can all agree that increased customer acquisition is a core goal of marketing in Financial Services. With more and more…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding
July 10, 2017

At the 2017 Financial Brand Forum, there were quite a few presentations that focused on attribution and optimizing the bank’s media…

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