Marketing Preferences Survey – American Bankers Association Bank Marketing Conference
October 17, 2016

Our team recently returned from the American Banker’s Association (ABA) Bank Marketing Conference. In addition to networking with bank marketers from…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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"Pre-targeting" for Better Email and Direct Mail Communications
July 21, 2016

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

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What can Banks and Credit Unions do When Loan Growth Stagnates?
July 14, 2016

The September 10th issue of American Banker reported that regional bank executives are seeing loan growth decline, if not totally stagnate. Why is…

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Reaching Millennials in Banking – Lessons from the Financial Brand Forum
June 8, 2016

Described as the “Every Way Generation” at this year’s Financial Brand conference, millennials are the best new customers.  This segment has…

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Targeted Digital Marketing – Where Digital Meets Direct
March 16, 2016

So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition…

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BIG Data’s Cousin – “Little Data”
February 8, 2016

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

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How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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Five Things Your Customers Expect From Their Statements
January 14, 2016

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

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