Four takeaways from the 12th Annual Medicare Marketing & Sales Summit: RISE Health
March 13, 2019

Our healthcare team is back from another great Medicare Marketing conference, the 12th Annual Medicare Marketing & Sales Summit. There was…

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IEN 2019: “Case Study: Marketing to Caregivers” Slides Now Available
February 25, 2019

An area of untapped potential among Medicare marketers is marketing to caregivers. Over 39% of U.S. adults are caregivers and they…

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Your AEP "Plan B"
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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Shopping and Switching Behavior for Dual-Eligible and Age-In Populations in Medicare
August 14, 2017

Everything is quite busy right now with everyone getting ready for the Annual Election Period (AEP) for Medicare. But here are…

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The Impact of Creative on Seniors Aging into Medicare – Medicare Advantage Marketing Tips
August 14, 2017

I recently read a Competiscan report on consumer insights to Medicare Advantage plans direct mail pieces. It highlighted the various approaches…

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Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention
May 11, 2017

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

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