Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Informed Delivery for Mailers – Five Things We Learned
July 16, 2018

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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3 Reasons Major Mailers Should Offer Mail Tracking to Their Clients
August 3, 2017

Working for a direct marketing firm, I may be a bit biased when I say that every major mailer should offer…

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Mail Tracking Then and Now
June 15, 2017

Advancements in Mail Tracking Over the Years Twenty years ago, the online world was a lot different. In fact, not everyone…

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Postal Savings and Keeping Your Mail From Falling into a Black Hole
January 24, 2017

We can all agree that it is important to take advantage of postage savings, however, it always seems that your mail…

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8 Ways Secure Destruction can Save you Time and Money
September 20, 2016

Dealing with returned mail is a pain. You have to take back the mail, figure out why it was returned, update…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Postal Prices Scheduled to Decrease – Here’s the News
February 8, 2016

On USPS Postal Explorer last week, the USPS posted rate sheets for a possible decrease in Postal Rates that could come…

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Zoltar Speaks! Seeing into the future and granting your mailing wishes!
October 19, 2015

Believe it or not, I ran into two, count em, TWO “Zoltar” fortune telling machines over the weekend – which reminded…

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