Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016
December 15, 2015

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

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Marketing Trends for 2016 – Trend 9: Direct Marketing Spend Roars Back
December 10, 2015

For decades, direct mail was the workhorse of direct marketing, and as technology advanced, marketers migrated to far less expensive contact…

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Marketing Trends for 2016 – Trend 8: Next Level “Test and Learn” Methodologies
December 8, 2015

Another thing that we’ve seen is the need to “test and learn” not only creative treatments, but data sets, modeling variables,…

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Marketing Trends for 2016 – Trend 7: Online Media Continues to Become More Targeted, and Potentially More Expensive
December 3, 2015

Many people think of banner ads, social media, mobile messaging and SMS as broadcast mediums, when in fact, they are becoming…

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Marketing Trends for 2016 – Trend 6: More Sophisticated Channel Integration
December 1, 2015

Every year, we spend a lot of time analyzing DMA statistics and other industry data. The biggest trend I see that…

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Three Things Customized Sneakers Can Tell You About Your Marketing
February 3, 2015

I have about 45 pairs of Nike sneakers. Not kidding. 45. Some friends make fun of this; others find it to…

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Six Marketing Lessons I Learned from Playing Candy Crush
January 22, 2015

I don’t know about you, but I enjoy killing time playing Candy Crush.  In fact, I’m on level 532 – so…

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10 Trends to Define Marketing in 2015 – Broadcast Declines Unless it can Harness the Power of Direct Channels and the Second Screen
November 25, 2014

We’ve reached the final leg of our series “10 Trends to Define marketing in 2015.” To review the previous trends, start at…

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10 Trends to Define Marketing in 2015 – Predictive Analytics for BI and the Growth of Native Advertising
November 19, 2014

Hopefully you’ve had the chance to read some of our other articles about the “Ten Trends to Define Marketing in 2015.”…

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10 Trends to Define Marketing in 2015 – Recognition Software and Gamification Bring new Business Opportunities
November 17, 2014

Over a series of five blog articles, we are going to explore the emerging trends for 2015, and ways to implement…

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