10 Trends to Define 2013 in Marketing: #2- Direct Marketing Becomes Conversation
November 20, 2012

This is part two of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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10 Trends to Define Marketing in 2013: #1 – Display Becomes Addressable
November 13, 2012

This is part one of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
November 8, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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Why You Should Start Caring About Mobile Marketing Now
September 13, 2012

It’s a big week for mobile. iPhone 5 was released and Facebook founder Mark Zuckerberg finally addressed shareholders about concerns of…

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6-step Roadmap to Customer-Centric Marketing as easy as ABCDEF!
September 11, 2012

Study after study…expert after expert…emphasizes the importance of marketing being customer-centric in this Age of the Customer.  Marketers are listening as…

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Insurance Marketing Goes Social!
July 25, 2012

My experience at last week’s 2012 mid-year PIMA meeting  was insightful, thought-provoking and, of course, enjoyable. The meeting started off with…

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“Not that there’s any thing wrong with that!” How Seinfeld can improve your social media strategy
May 14, 2012

Whether you work for the New York Yankees or for Vandelay Industries; whether you are an importer/exporter or sell raincoats, you…

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Automate Your Marketing Efforts – Marketing Automation Tips
May 8, 2012

In a previous blog post I explained the differences between an Operational Database and a Marketing Database, stating the primary purpose of…

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How To Make Real Money With Social Media
April 10, 2012

If you’re like many of the businesses out there you’ve either taken the dive into Social Media and you’re not seeing…

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Improve Your Market Reach and Revenues Through Social Media
March 23, 2012

Although our economic recovery may still seem fragile, the U.S. economy is projected to grow by 2 – 2.3% in 2012,…

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