Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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The HELOC opportunity – What Banks and Credit Unions can do When Loan Growth Stagnates
January 9, 2018

What can Banks and Credit Unions do When Loan Growth Stagnates? Equity lending is on the rise.  With the steady rise…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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Artificial Intelligence – More Than The Rise Of The Machines
November 3, 2017

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to…

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