80.7% Increased Enrollment for AEP 2019 with Modeling
April 23, 2019

During the Medicare Annual Election Period (AEP), Medicare marketers only have a short window of time to enroll the majority of…

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Your AEP "Plan B"
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

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Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention
May 11, 2017

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

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Building an AEP Plan Based on Predictive Modeling
March 30, 2017

Hopefully you’ve already read our companion piece “How Predictive Modeling Works for Medicare Marketing,” but if you haven’t had the chance…

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Your "Plan B" for AEP
September 12, 2016

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Six Important Questions You Need to be Asking Before AEP Begins
August 30, 2016

Oh wow! How is it possible that AEP starts in one month! Time sure does fly and I am sure you…

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Ramping up Medicare Member Engagement and Retention in Nashville
April 5, 2016

I just returned from the 9th Annual Medicare Marketing & Sales Summit, where I had the opportunity to not only attend…

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AEP Is Over… Now What? The ARCA Approach
February 18, 2016

You made it! Another AEP is in the books and it is time to take a deep breath and… start again….

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