Shopping and Switching Behavior for Dual-Eligible and Age-In Populations in Medicare
August 14, 2017

Everything is quite busy right now with everyone getting ready for the Annual Election Period (AEP) for Medicare. But here are…

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The Impact of Creative on Seniors Aging into Medicare – Medicare Advantage Marketing Tips
August 14, 2017

I recently read a Competiscan report on consumer insights to Medicare Advantage plans direct mail pieces. It highlighted the various approaches…

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Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention
May 11, 2017

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

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