The Best Prospects are Right Under Your Nose
January 3, 2018

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching…

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding
July 10, 2017

At the 2017 Financial Brand Forum, there were quite a few presentations that focused on attribution and optimizing the bank’s media…

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Marketing Preferences Survey – American Bankers Association Bank Marketing Conference
October 17, 2016

Our team recently returned from the American Banker’s Association (ABA) Bank Marketing Conference. In addition to networking with bank marketers from…

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