IEN 2019: “Case Study: Marketing to Caregivers” Slides Now Available
February 25, 2019

An area of untapped potential among Medicare marketers is marketing to caregivers. Over 39% of U.S. adults are caregivers and they…

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Your AEP "Plan B"
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

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Shopping and Switching Behavior for Dual-Eligible and Age-In Populations in Medicare
August 14, 2017

Everything is quite busy right now with everyone getting ready for the Annual Election Period (AEP) for Medicare. But here are…

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Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention
May 11, 2017

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

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Building an AEP Plan Based on Predictive Modeling
March 30, 2017

Hopefully you’ve already read our companion piece “How Predictive Modeling Works for Medicare Marketing,” but if you haven’t had the chance…

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How Predictive Modeling Works for Medicare Marketing
March 29, 2017

“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker…

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Your "Plan B" for AEP
September 12, 2016

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Six Important Questions You Need to be Asking Before AEP Begins
August 30, 2016

Oh wow! How is it possible that AEP starts in one month! Time sure does fly and I am sure you…

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