Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

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The Impact of Creative on Seniors Aging into Medicare – Medicare Advantage Marketing Tips
August 14, 2017

I recently read a Competiscan report on consumer insights to Medicare Advantage plans direct mail pieces. It highlighted the various approaches…

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Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention
May 11, 2017

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

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How Predictive Modeling Works for Medicare Marketing
March 29, 2017

“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker…

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Ramping up Medicare Member Engagement and Retention in Nashville
April 5, 2016

I just returned from the 9th Annual Medicare Marketing & Sales Summit, where I had the opportunity to not only attend…

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Seven Tips for Medicare Marketing Success and Member Retention
August 11, 2015

Every year, Medicare marketers have a small window to acquire new members and a full year focused on retaining them! For…

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